Brand, Product and Market Development for City Fruit
City Fruit - SOS and City Fruit joined forces to expand City Fruit's neighborhood harvest within the Seattle area and to build relationships with local businessses interested in supporting the cultivation of our urban fruit in order to nourish those who need it the most. City Fruit connects the dots of wasted/unused fruit with the nutritional need of those below the poverty level, helps build community through education of fruit tree care and uses of harvested fruit, and protects the climate by reclaiming urban fruit trees. SOS successfully expanded the harvest in one season and generated over 7,000 pounds of additional fruit to underserved populations in Seattle. In addition, SOS initiated and cultivated two key partnerships for City Fruit resulting in a very successful fundraiser hosted by the West Seattle Nursery and a co-branded plum jam created by Stumbling Goat Bistro and sold for the benefit of City Fruit.
Beauty Salons, Benefit Beer and Re-useable bags for Clean Water
Puget Soundkeeper Alliance - SOS Founder Betsy Moyer gained her partnership know-how at Puget Soundkeeper Alliance where she facilitated and grew a number of successful nonprofit/business partnerships.
Aveda - Puget Soundkeeper and Aveda teamed up in 2008 to create greater awareness on the health issues in Puget Sound and generate funding for clean water programs. Through a robust co-branding campaign and a complete buy-in with both sides contributing resources, the Aveda/Soundkeeper partnership has generated over $350,000 for clean water in Puget Sound.
Fish Brewing Co. - Puget Soundkeeper and Fish Brewing created a 'benefit beer' called Soundkeeper Organic Pale Ale that combined both brands and sold beer for the benefit of Puget Sound. Until Fish Brewing was acquired by a parent company, the Soundkeeper Organic Pale Ale partnership generated over $28,000 for clean water in Puget Sound.
Metropolitan Market - Puget Soundkeeper and Metropolitan Market created a reusable bag promotion to encourage customers to bring in their reusable grocery bags and donate their 5 cent/bag rebate to Puget Soundkeeper resulting in less disposable bag use and over $15,000 for clean water in Puget Sound.
Aveda - Puget Soundkeeper and Aveda teamed up in 2008 to create greater awareness on the health issues in Puget Sound and generate funding for clean water programs. Through a robust co-branding campaign and a complete buy-in with both sides contributing resources, the Aveda/Soundkeeper partnership has generated over $350,000 for clean water in Puget Sound.
Fish Brewing Co. - Puget Soundkeeper and Fish Brewing created a 'benefit beer' called Soundkeeper Organic Pale Ale that combined both brands and sold beer for the benefit of Puget Sound. Until Fish Brewing was acquired by a parent company, the Soundkeeper Organic Pale Ale partnership generated over $28,000 for clean water in Puget Sound.
Metropolitan Market - Puget Soundkeeper and Metropolitan Market created a reusable bag promotion to encourage customers to bring in their reusable grocery bags and donate their 5 cent/bag rebate to Puget Soundkeeper resulting in less disposable bag use and over $15,000 for clean water in Puget Sound.
